For this project, we were tasked with designing a poster for a social cause that defined a solid intention and expressed a clear message based on my research on brain drain and the causes, effects, and issues it causes in different countries. Brain Drain is a term used to describe the mass loss of working professionals in developing countries due to political and/or social turmoil. The problem is that brain drain leaves an essential hole in developing countries that are lacking doctors, lawyers, students, and artists. For my illustration, I used the tagline “Losing Our Minds,” and wanted to evoke the feeling that professionals were slipping away through the cracks or leaving their home countries. I executed this by picking a highly stylized art style to make the piece more dynamic and eye-catching to design the workers while illustrating a variety of professions. I then interwove them in and out of the brain while having others hang onto it to solidify the concept of them slipping away.
